Fenty Beauty

Icon Velvet Liquid Lipstick: How Long Does It Last?

Fenty Beauty Icon Velvet Liquid Lipstick delivers a weightless matte finish with a velvety texture. The formula glides on smoothly and dries down to a transfer-resistant finish that feels comfortable throughout the day.

Price

$25

Size

2.7ml

Est. Uses

13

Cost/Use

$1.92

Shelf Life

12mo

How Long Does Fenty Beauty Icon Velvet Liquid Lipstick Last?

Based on the 2.7ml size at approximately 0.1ml per application (13 total uses), here's how long Fenty Beauty Icon Velvet Liquid Lipstick will last depending on your usage frequency:

UsageDaysMonthsCost/UseCost/Month
Daily13 days0.4 months$1.92$58.29
5x per week18 days0.6 months$1.92$41.63
3x per week30 days1 months$1.92$24.98

Calculate Your Cost Per Use

Adjust the values below to match your actual usage and see your personalized cost breakdown.

times per week

Is Fenty Beauty Icon Velvet Liquid Lipstick Worth the Price?

At $1.92 per use, Fenty Beauty Icon Velvet Liquid Lipstick is a premium product that costs more per use than drugstore alternatives, but many users find the quality worth the investment. Here's how it compares to similar lipsticks:

ProductPriceSizeCost/Use
Fenty Beauty Icon Velvet Liquid Lipstick$252.7ml$1.92
MAC Matte Lipstick$223g$0.18
Charlotte Tilbury Matte Revolution Lipstick$353.5g$0.25
NARS Lipstick$303.5g$0.22

Pros

  • + Lightweight, comfortable matte finish
  • + Good color payoff with a smooth application
  • + Transfer-resistant once set

Cons

  • - Limited shade range of 20 shades
  • - Can feel drying after several hours of wear
  • - Requires careful removal with an oil-based cleanser

What beauty communities say

Users appreciate the comfortable wear and Rihanna's brand ethos, though some note it doesn't last quite as long as Maybelline SuperStay. The shade range is considered curated but limited.

How to Make Fenty Beauty Icon Velvet Liquid Lipstick Last Longer

Application Tips

  • Use the precision applicator to line lips first, then fill in.
  • Allow the formula to fully dry down for about 30 seconds before pressing lips together.
  • Avoid applying lip balm underneath — it can prevent the formula from setting properly.

Storage Tips

  • Store upright to prevent product from pooling in the cap.
  • Close the tube tightly after each use to prevent the formula from drying out.

When Does Fenty Beauty Icon Velvet Liquid Lipstick Expire?

12M

Period After Opening: 12 months

Replace by 12 months after first opening

Lipstick and lip products are particularly prone to bacterial contamination since they contact your mouth directly. Look for changes in smell, texture, or a waxy coating.

Key Ingredients

DimethiconeIsododecaneVitamin EHyaluronic Acid

Frequently Asked Questions

How long does Fenty Beauty Icon Velvet Liquid Lipstick last?
With daily use (2 applications per application), Fenty Beauty Icon Velvet Liquid Lipstick lasts approximately 13 days (0.4 months). With less frequent use (3x per week), it can last up to 30 days.
What is the cost per use of Fenty Beauty Icon Velvet Liquid Lipstick?
At $25 for 2.7ml, each use costs approximately $1.92. That works out to about $58.29 per month with daily use.
When does Fenty Beauty Icon Velvet Liquid Lipstick expire?
Fenty Beauty Icon Velvet Liquid Lipstick has a Period After Opening (PAO) of 12 months. Lipstick and lip products are particularly prone to bacterial contamination since they contact your mouth directly. Look for changes in smell, texture, or a waxy coating.
Is Fenty Beauty Icon Velvet Liquid Lipstick worth the price?
At $1.92 per use, Fenty Beauty Icon Velvet Liquid Lipstick is moderately priced per use. With a 4.4/5 rating from 5,000 reviews, most users find it worth the investment.
How should I store Fenty Beauty Icon Velvet Liquid Lipstick?
Store upright to prevent product from pooling in the cap. Close the tube tightly after each use to prevent the formula from drying out.
How many shades does Fenty Beauty Icon Velvet Liquid Lipstick come in?
Fenty Beauty Icon Velvet Liquid Lipstick is available in 20 shades, offering a wide range for different skin tones.

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