Benefit

They're Real! Lengthening Mascara: How Long Does It Last?

Benefit They're Real! Lengthening Mascara is designed to lengthen, curl, and lift lashes with its custom-designed brush. The staggered bristle arrangement grabs every lash, while the specially designed tip helps define and separate.

Price

$27

Size

8.5ml

Est. Uses

17

Cost/Use

$1.59

Shelf Life

3mo

How Long Does Benefit They're Real! Lengthening Mascara Last?

Based on the 8.5ml size at approximately 0.25ml per coat (17 total uses), here's how long Benefit They're Real! Lengthening Mascara will last depending on your usage frequency:

UsageDaysMonthsCost/UseCost/Month
Daily17 days0.6 months$1.59$48.14
5x per week24 days0.8 months$1.59$34.39
3x per week40 days1.3 months$1.59$20.63
Note: Benefit They're Real! Lengthening Mascara has a 3-month shelf life after opening. You should be able to finish it well before expiration with regular use.

Calculate Your Cost Per Use

Adjust the values below to match your actual usage and see your personalized cost breakdown.

times per week

Is Benefit They're Real! Lengthening Mascara Worth the Price?

At $1.59 per use, Benefit They're Real! Lengthening Mascara is a premium product that costs more per use than drugstore alternatives, but many users find the quality worth the investment. Here's how it compares to similar mascaras:

ProductPriceSizeCost/Use
Benefit They're Real! Lengthening Mascara$278.5ml$1.59
Too Faced Better Than Sex Mascara$298.5ml$1.71
Maybelline Lash Sensational Mascara$89.5ml$0.42
L'Oréal Lash Paradise Mascara$117.6ml$0.73

Pros

  • + Excellent lengthening effect
  • + Long-lasting and smudge-resistant formula
  • + Unique brush tip reaches small corner lashes

Cons

  • - Notoriously difficult to remove — requires an oil-based remover
  • - Can clump if not applied carefully
  • - Some users find the formula too dry after a few weeks

What beauty communities say

Users on r/MakeupAddiction appreciate the lengthening effect but almost universally warn about the difficulty of removal. Many recommend using a dedicated eye makeup remover or cleansing oil specifically for this mascara.

How to Make Benefit They're Real! Lengthening Mascara Last Longer

Application Tips

  • Use the wide side of the brush for volume and the pointed tip for definition.
  • Hold the brush vertically to comb through lower lashes without clumping.
  • Remove with an oil-based makeup remover — this formula is designed to resist water.
  • Start at the base and wiggle upward for the best curl and lift.

Storage Tips

  • Replace every 3 months as with all mascaras.
  • Store upright to keep the formula distributed evenly.

When Does Benefit They're Real! Lengthening Mascara Expire?

3M

Period After Opening: 3 months

Replace by 3 months after first opening

Mascara has the shortest shelf life of any makeup product because the wand pushes bacteria into the tube with every use. Replace every 3 months, no exceptions.

Key Ingredients

BeeswaxCarnauba WaxNylon-12Provitamin B5

Frequently Asked Questions

How long does Benefit They're Real! Lengthening Mascara last?
With daily use (2 coats per application), Benefit They're Real! Lengthening Mascara lasts approximately 17 days (0.6 months). With less frequent use (3x per week), it can last up to 40 days.
What is the cost per use of Benefit They're Real! Lengthening Mascara?
At $27 for 8.5ml, each use costs approximately $1.59. That works out to about $48.14 per month with daily use.
When does Benefit They're Real! Lengthening Mascara expire?
Benefit They're Real! Lengthening Mascara has a Period After Opening (PAO) of 3 months. Mascara has the shortest shelf life of any makeup product because the wand pushes bacteria into the tube with every use. Replace every 3 months, no exceptions.
Is Benefit They're Real! Lengthening Mascara worth the price?
At $1.59 per use, Benefit They're Real! Lengthening Mascara is moderately priced per use. With a 4.4/5 rating from 25,000 reviews, most users find it worth the investment.
How should I store Benefit They're Real! Lengthening Mascara?
Replace every 3 months as with all mascaras. Store upright to keep the formula distributed evenly.

Related Products

Track Benefit They're Real! Lengthening Mascara in Your Collection

Know exactly when to repurchase, track your cost per use over time, and never let a product expire unused.

Start Tracking Free